In 1998 Mike’s bedroom became base camp for three computers, two team members and one urgently pressing goal: to provide high-end technical web design and development to business owners. As the team’s clientele grew, and as Mike Boehme and Cami Checketts discovered that they shared the same loves, each other and the creative communication industries, commitments to the business were made and Digital Slant was official.
It was when Mike actually brought a client into his bedroom for a consultation the team knew it was time to push their level of commitment even farther. Without a policy on intra-office dating established, Mike and Cami were soon married and Digital Slant moved into its first non-pretend office.
Cami’s educational background in marketing and communications and passion for building brands catalyzed Digital Slant to evolve into a full service marketing design firm. United with Mike’s education and expertise with multimedia, computer programming and business administration, the framework for the company as we now know it was in place.
In 2000, at 3:00 am in the Kinko’s production area, Digital Slant had another notable landmark of activity. Mike and Cami were preparing trade show materials for a client when they noticed Jeff Norgord, current senior art director, working on materials for a mutual client. They made introductions and secretly acknowledged that only the freakishly dedicated, the innately artistic and the diehard creative would be awake at this hour, spastically working. Jeff joined the team.
From there, simply wonderful things occurred. The team expanded to include other graphic designers, public relations coordinators and account managers. The walls in the office were suffused in yellow. Client demand took over and Digital Slant emerged as a leader of brand-focused marketing and design in northern Utah.