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Back to News | Printable Version FOR IMMEDIATE RELEASE: PRO-motion at the core of new Digital Slant branding campaign Digital Slant’s recent branding process for a local employment solutions company began at the core of the company’s message in the mind of its founder. It’s all about motion for John Hauber. His company creates solutions for companies to increase profitability, production, procedures, profiles, professionalism, progress, programs, proficiency, and ultimately … profit. Digital Slant met Hauber’s goal of creating a name that made sense to his customers and a visual brand identity which would communicate his vast array of services and benefits. The new name, PRO-motion, is a perfect fit for the growing company because it reflects the ideals Hauber considers core to his service and offers multiple marketing options for the company in the future. Through a process Digital Slant calls Core Branding, the marketing firm was able to "Get to the Core" of Hauber’s business to create a solution for his brand identity that he can grow with over time. Words that begin in PRO now offer an exciting marketing approach to explain the company’s services as well as tie them directly to the name of the company. "We saw a company who deals with profiles, production and profits," said Cami Boehme, Digital Slant president. "But what we really saw was the positive and forward motion they give to their clients. I am personally very excited to see where this brand could go visually because the name and the brand design are such a perfect blend." The new logo symbolizes motion toward the central leadership of a company, which speaks toward the company’s goal of implementing "Tools for Profit" for its clients. The color palette and typography used in the design further reflect the ideals of professionalism, progress and PRO-motion. Projects slated for the brand include an Internet site, further brand communications and assistance in creating a professional presentation for use in sales for the company. Digital Slant is a full-service marketing design firm specializing in brand-focused marketing. Established in 1998, the company maintains the goal of creating corporate brands, collateral to support the brands and strategies for advancing the brands through print, web, packaging and multimedia marketing projects. Contact: ### |