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Digital Slant Named Agency of Record by Hansen-Rice, Inc.

            Logan, Utah, July 1, 2005 - Hansen-Rice, Inc., a Nampa, Idaho-based leader in the construction industry, has chosen Digital Slant as its agency of record. Using their proprietary Core Branding process, Digital Slant will execute a reinvigoration of the Hansen-Rice brand.

            “Hansen-Rice has a solid 20-year history of growth in the construction industry,” said Cami Boehme, Digital Slant’s President. “They have grown to the point where they are poised to move into larger markets and serve larger clients. In many ways, they have outgrown their current logo and identity. Our Core Branding process will help Hansen-Rice identify the values that make them who they are. We will then incorporate these core values into a new identity that will professionally represent Hansen-Rice well into the future as they continue to grow. We at Digital Slant look forward to a long and fruitful relationship with Hansen-Rice.”

As Hansen-Rice’s agency of record, Digital Slant will redesign the Hansen-Rice logo and design a full host of supporting materials from brochures to tradeshow graphics. Digital Slant will also provide ongoing support for advertising design and other projects.

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Hansen-Rice, Inc. is a nationwide general contractor specializing in both Design-Build construction services and self-performance of steel supply and erection. Since 1983, Hansen-Rice has constructed more than 38 million square feet of facility for a variety of industries across the world from 10,000 sq. ft. office buildings to 2,000,000 sq. ft. distribution centers. Hansen-Rice, which is based in the Boise, Idaho area, has been ranked in the Top 3 Steel Erectors in the nation by Metal Construction News the last ten years.