Contact: Lisa Heaton, Digital Slant FOR IMMEDIATE RELEASE
Phone: 435-755-5783
Email: lisa@digitalslant.com
Municipal Makeover: Digital Slant to Create New Brand, Logo for City of Logan
LOGAN, Utah, January 16, 2007 – The City of Logan is getting an updated look with the help of Logan-based branding and marketing agency Digital Slant. The City and Mayor Randy Watts have chosen Digital Slant to create a new logo system and brand for the City, as well as a new website and an educational brochure about the City and its departments. Preliminary designs are in progress for the new logo system, which will replace the current City seal and various departmental logos.
“Logan is a friendly, growing, vibrant community, and it deserves a visual representation that conveys those qualities,” said Cami Boehme, President of Digital Slant. “Beyond just the visual aspect, our goal is to create a progressive, recognizable identity that will unify the departments and communicate more clearly with Logan’s residents about the services the City provides. As a longtime Logan residents and businesspeople, our team is excited to work on a project that is so beneficial to the City and our fellow residents.”
The new logo will face a broad audience of Logan residents and visitors, Utah State University students, and Cache Valley residents. The range of possible messages for the logo is equally broad. Digital Slant is up to the task of finding the right focus; they will use their Core Branding process to decide what the primary message should be and filter other messages. In 2003, Digital Slant successfully redesigned the Cache Valley Tourist Council logo, a project with similar challenges.
Logan residents and others who are interested in the project can track its progress by visiting Digital Slant’s website at www.digitalslant.com and following the “Rebranding Logan City” link.
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Logan, Utah was founded in 1866, and is located 80 miles north of Utah’s capitol,
Salt Lake City. The city’s population is nearly 50,000, plus a student population of 20,000 Utah State University attendees. It is the principal city in the Cache Valley, whose population totals 102,000. The City of Logan provides many services for the smaller municipalities in Cache Valley.
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Digital Slant is a full-service marketing design firm based in Logan, Utah. Digital Slant is dedicated to providing brand-focused marketing and creative services to clients across multiple industries. Founded in 1998, Digital Slant has since grown into a significant force in the creative industry. Known for its “Get to the Core” branding process, Digital Slant consistently creates long-term relationships with clients who view the group as inseparable from their own marketing efforts. In 2006, Digital Slant was named to the “Utah 100”, MountainWest Capital Network’s list of Utah’s fastest-growing companies.
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