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Back to News | Printable Version FOR IMMEDIATE RELEASE : October 31, 2002 DIGITAL SLANT REDESIGNS PROMOTIONAL KIT FOR INTERNATIONAL SPORTS SPECIALISTS, INC. Digital Slant recently completed a print collateral kit for Logan-based International Sports Specialists, Inc. (ISSI). The colorful and visually engaging brochure replaces old media for the company and functions as the primary sales piece for the company's Australian Sports Tours. ISSI hosts sports tours each summer in Australia where American high school athletes are given the opportunity to compete internationally in their chosen sports. The new promotional kit helps the company advertise the tours in a visually stimulating way. The Digital Slant creative team implemented a fresh and exciting look to the kit and accompanying literature that showcases the Australian tours, sporting events and program benefits. Key criteria in designing the kit was to create a piece that excites and engages the young high school demographic while reassuring parents and coaches of the professionalism and safety of the program. Beautiful pictures, stimulating graphics and professional production achieves these goals. ISSI president George O'Scanlon is proud of the completed kit and is confident that it will enhance involvement in the tours. Digital Slant's ability to combine a strong brand message with creative visuals resulted in print collateral pleasing to the ISSI staff. "Digital Slant has exceeded all our expectations in creativity and design with every job we have given them," O'Scanlon said. Digital Slant is a marketing design firm specializing in brand-focused marketing. The firm's expertise focuses on brand development at the core of a company to establish and build strong marketing strategies. The firm undergoes projects including identity, print, web, multimedia and packaging. Contact:
Cami Boehme |