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Casper's Malt Shoppe - Branding Campaign
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Digital Slant conceptualized and designed the logo for the ice cream shop and designed all interior and exterior graphics, including menus, posters, signage, and window graphics. We immediately realized that to capture the flavor of the time, we would need to do things they way they did back then -- by hand. Digital Slant commissioned and directed custom illustrations for use in the menus and artwork throughout Casper's.
Casper's Malt Shoppe is likely to be franchised regionally within the next two years.