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After years of inconsistent marketing under an ambiguous name, Cache Valley Tourist Council approached Digital Slant. We overhauled the current marketing in exchange for a cohesive branding campaign and a new name to represent the recreational diversity and tourist attractions in the area. Two main focuses of this project were to show where Cache Valley was and why people should visit. The goal was to provide fresh alternatives to tourists by showcasing Cache Valley as a destination for relaxation, serenity, adventure and growth. |
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Consistent use of the marketing campaign will secure the success of the Cache Valley Brand. By choosing a broad color pallet based on seasonal colors, we were able to remain versatile, yet consistent, in carrying out the promise of the brand. |
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